Delhi Daredevils

Client: GMR Group

Delhi Daredevils is the IPL cricket team owned by GMR Sports. The mandate was to create a one point source for all information on the Delhi Daredevils. Establish a strong online presence and provide engaging content to the fans.

Synopsis

We planted a blogger to follow the team and report on the site as the events unfolded. As a result, fans had access to what the team was up to at all times. The site featured a highly intuitive navigation as links were integrated within the locker room giving the users the experience of almost being there.

Besides that, the site has plenty of interactive elements. There’s a discussion forum, a message board and a never before seen version of online chat where fans can chat as avatars. For this, we recreated the entire stadium online for fans to hang out.

Results

The IPL season that lasted for three months saw the site get more than 50,000 fans sign up as Daredevils. More than 10,000 fans also joined Orkut and Facebook communities. Bangalore Times and Mid Day have rated the website as the best. MTV featured the site as the coolest on the show MTV Wassup.