Jaago re! One Billion Votes is a national movement started by an NGO and Tata Tea to bring about a change in governance by awakening the Indian youth and enabling them to register to vote.

An unconventional approach to design and content helped us connect with the youth and provide them with a platform to be part of the change. The site engages users in a dialogue with the campaign protagonist with thought proving yet educative content. For this, it employs a highly customized and interactive approach. So, every user gets a unique,
personalized experience.

India has one of the largest youth populations in the world with the eligible youth voter segment (18 – 30 years) constituting close to 33%. Unfortunately, only 9 % of this segment votes. Jaago Re! One Billion Votes enables the citizens of India, especially the youth, to register to vote.

There are many issues with the current voter registration process. It is long and cumbersome, information is inadequate, and error margins are high. Jaago Re! One Billion Votes integrates internet and mobile technologies seamlessly to make the registration process faster, simpler and convenient.

The campaign provides opportunities and tools to the youth to run their own voter registration drive – amongst their friends, community or at their campuses – and even track the number of people they have registered.

The site has seen over five million page views and 4, 50,000 registrations in the first 5 months of launching.  

On the social media front, the Jaago re! channel on youtube has garnered over 1 lac views and has over 3000 blog mentions. With support from almost 14,000 members on Facebook and more than 11,000 active participants on Orkut, the initiative is alive and abuzz.

For the first time, history is ‘virtually’ created by the people, of the people, for the people